Gabriela Avila

Director of Finance & HR

Gabriela Avila serves as PrimeCo's Director of Finance & HR, overseeing the company's financial operations, accounting, human resources, employee benefits, compliance, and many of the administrative processes that support the organization's day-to-day operations and continued growth. Since joining PrimeCo more than four years ago, Gabriela has grown alongside the company, taking on increased responsibility and helping develop the financial, HR, and operational systems that support both the team and the business. With more than 25 years of accounting experience, Gabriela began her career at just 19 years old in her native Guatemala. After moving to California at 23, she continued building her expertise in accounting, finance, payroll, and business operations before bringing her experience to the construction industry. Today, her areas of expertise include financial management, budgeting and cash-flow forecasting, job-cost accounting, payroll, employee benefits, compliance, accounts payable and receivable, and financial reporting. Although much of Gabriela's work happens behind the scenes, her role touches nearly every project at PrimeCo. She takes pride in ensuring the financial and administrative side of each project is handled accurately and professionally, recognizing that strong organization, communication, and financial management are essential to creating a positive experience for both clients and employees. Gabriela believes PrimeCo's people are what truly set the company apart. She values the genuine sense of teamwork throughout the organization and the shared commitment to doing things the right way, delivering quality work, and building lasting relationships with clients, employees, and partners. She brings organization, accountability, dedication, and attention to detail to her role while always keeping the people behind the numbers in mind. Originally born and raised in Guatemala, Gabriela spent her first 10 years in California in the San Fernando Valley before falling in love with San Diego, which she now proudly calls home. Outside of PrimeCo, fitness and wellness are a major part of her life. She is a certified personal trainer and breathwork facilitator and enjoys strength training, yoga, hiking, the beach, traveling, and spending time outdoors. She is especially passionate about helping women become stronger and healthier. Family is also incredibly important to Gabriela. She is married, has a daughter, and has two dogs who are very much part of the family. While her coworkers may know her best for spreadsheets, financial reports, and keeping PrimeCo's operations organized, her passion for fitness, wellness, and mindfulness shows another side of who she is.