Rae Smithson

Brand Manager

Rae Smithson serves as Brand Manager at PrimeCo, bringing a unique blend of creative strategy, digital marketing expertise, and visual storytelling to the company's brand and communications. With a professional background spanning social media strategy, photography, marketing, and emerging AI technologies, Rae focuses on finding innovative ways to strengthen PrimeCo's presence and communicate the quality of the company's work. Her experience in photography has given her a strong foundation in visual storytelling and an eye for the details that shape how a brand is perceived. She applies that perspective across PrimeCo's social media, website, marketing materials, project photography, internal communications, and overall brand development. Rae is particularly passionate about the evolving role of artificial intelligence in marketing. She actively explores ways AI can improve efficiency, strengthen content strategy, analyze marketing performance, support SEO and digital visibility, and help companies communicate more effectively with their audiences. She combines these emerging tools with a people-focused approach, believing that technology is most valuable when it enhances rather than replaces authentic storytelling. At PrimeCo, Rae works to showcase not only the finished projects, but also the people, craftsmanship, training, and processes behind them. Her goal is to create a consistent and recognizable brand that reflects what PrimeCo stands for: quality work, strong relationships, transparency, and a team that genuinely cares about the clients and communities it serves. With a creative mindset and an enthusiasm for continually learning what's next in digital marketing, Rae helps ensure PrimeCo's brand continues to evolve alongside the company's growth.